June 2011
3 posts
The Cure for Display Advertising's Technicolor...
Yesterday, the Wall Street Journal mentioned us in an article featuring LUMA Partners’ diagram of the mind boggling number of companies that make up the display advertising market, or LUMAscape, as it’s been coined:
And while it’s nice to be noticed in this technicolor yawn of logos, we’d like to propose a diagram of our own:
We literally handle everything for our...
New Amazon Web Services (AWS) Case Study Showcases...
Featured more prominently on the TellApart Engineering blog this morning, we’re happy to announce that Amazon has released a case study on TellApart’s unique technical architecture, built on top of Amazon Web Services (AWS). AWS is a key partner of ours, enabling us to build an efficient, elastically scalable and fast technical infastructure.
In the end, it’s this technical...
Greylock Partner David Sze Highlights TellApart on...
This morning David Sze was on CNBC discussing some of his investments over the past 10 years while at Greylock Partners. His portfolio is extremely impressive, including companies such as LinkedIn, Pandora & Facebook.
Towards the end of the interview he was prompted to name a Greylock company that might be the next big thing and called out TellApart as one of the most promising companies in...
May 2011
2 posts
MIT Technology Review on “Understanding the...
Recently MIT’s Technology Review published a comprehensive article about TellApart in their Business Impact section. The theme of this section for the month of May is ‘understanding the customer’ - something that is at the core of what we do so well. Mark Ayzenshtat, our CTO & co-founder, discussed how our cloud-based platform can tell apart casual website visitors from those who are the...
Google Releases Case Study Heralding our Real-Time... →
Last week we released a case study in conjunction with Google/DoubleClick.
The study primarily highlights:
Our cutting-edge Customer Data platform
The way in which our infrastructure leverages the speed & elasticity of the Cloud
Our technical capabilities in real-time bidding (RTB) at massive scale.
The study focuses on the integration of our data platform with DoubleClick’s Ad Exchange...
March 2011
4 posts
Meet us at upcoming industry events
If you’re in the San Francisco Bay Area and have been following us from afar (as a potential client or candidate), we’d love for you you to come meet us in person at one of our upcoming local events:
First up, our CTO, Mark Ayzenshtat, is speaking to UC Berkeley students on a panel alongside industry luminaries including Vivek Wadhwa and Glenn Kelman. TellApart is also sponsoring the...
paidContent 2011 Ad Targeting panel
Last week at the paidContent 2011 conference, TellApart CEO Josh McFarland, spoke to a packed audience at The TimesCenter in New York alongside industry leaders Randall Rothenberg (Chairman, IAB), Mike Walrath (Founder, RightMedia), and Vivek Shah (CEO, Ziff Davis).
Josh’s comments begin at the 20:00 mark, with an explanation of how online display advertising has entered its third phase...
Five Tips for Driving Serious Revenue via...
We hosted a fantastic Shop.org regional dinner last night in San Francisco at Farrallon that included a neat (pun intended!) scotch tasting contest to see who among the crowd could “tell apart” the highest caliber spirits from the rest. It was a well-attended event with really rich conversations among the retailers, especially around the topic of how to make retargeting work for the...
A Brilliant Contest at eTail
At eTail West last week, we presented a challenge to our booth guests: can you tell apart a pair of one carat diamond earrings (E color, VS1 clarity) from four high quality cubic zirconia pairs?
This turned out to be a pretty difficult test. Of the roughly 400 entrants, only 66 were able to pick out the real pair. We would have expected 80 correct guesses if people were just guessing randomly!...
December 2010
1 post
Watch the AWS Startup Challenge Final Live!...
On Wednesday evening, our founders, Josh and Mark, will be presenting TellApart’s business model and technology to an audience of a few hundred attendees. But you don’t have to schlep down to Palo Alto to see it, you can stream it live to your laptop!
The link to watch the event live is here and for those of you native to the area, the link to attend in person is here. We’ll...
Founders' Cameo in the New York Times →
Today’s Sunday NYT article, “Google Grows, and Works to Retain Nimble Minds“ features a great photo of TellApart co-founders Josh and Mark in our game room.
If you’re also feeling the itch to get out of a BigCo and get into a thriving startup, you know what to do.
November 2010
3 posts
TellApart named AWS Start-up Challenge Finalist! →
We are extremely excited to announce that TellApart has been named a regional semi-finalist finalist(!) in this year’s AWS (Amazon Web Services) Start-up Challenge.
The AWS Start-up Challenge is an annual competition designed for promising startups that use the AWS cloud computing platform to compete for a chance to win $100,000 in cash and AWS credits.
We were selected as one of 16...
TellApart Ties for 1st Place in Mashable's "Fast...
Mashable held a “Fast Pitch” competition on November 12th for top startups to present their vision, business model, and market traction to an audience of entrepreneurs.
To see a two minute overview of TellApart’s vision, Data Platform, and Transactional Retargeting Application, skip to minute 27:50 to see the short presentation.
September 2010
1 post
Remarketing as a Conversation
Earlier this week, industry guru John Battelle wrote a compelling piece on how remarketing needs to be a component of the conversation that occurs between a merchant and their prospective customer during the timeframe in which a purchase is being considered. He suggested a simple feature to facilitate the two-way nature of the conversation: an [X] icon in the corner of every ad that would allow...
August 2010
3 posts
Retargeting & Respect for the Consumer
The New York Times article published this morning, “Retargeting Ads Follow Surfers to Other Sites”, does a good job of laying out a number of issues that our industry must address. At TellApart, we believe that we can make ads that are actually useful and that this sort of displeasure can be mitigated by commitment to one idea: respect for the consumer.
If you read Ms....
The Dirty Little Secret of View-Through...
We came across this year-old article from Young-Bean Song (an absolute luminary in the online ad industry who currently heads Microsoft’s Atlas Institute). Its title is, “The Dirty Little Secret of View-Through Conversions,” and we couldn’t have said it better ourselves:
“The fact is, it’s difficult to justify VBC [View-Based Conversions, aka View-Through...
Driving Incremental Revenue
One of the most popular questions we field from online retailers is, “Is the revenue from retargeting incremental?”
On the popular industry blog, AdExchanger, TellApart CEO Josh McFarland lays out how TellApart proves the incremental nature of the revenue that we drive for our clients.
To read the full Q&A, click here.
To download the full case study, entitled “Can...
July 2010
1 post
Retargeting: The Next Generation
At TellApart, we’re reinventing the customer data platform for e-commerce companies because we believe that knowledge of one’s own customers has the potential to dramatically improve ROI across all online marketing applications. One of the key applications on this platform is Transactional Retargeting.
Informed by the past few months of client conversations, it’s clear that many...
May 2010
2 posts
The Industry Weighs in on View-Through Spam
Over the past couple of weeks, we’ve spent a tremendous amount of time speaking with (and learning from!) our clients and other online retailers about retargeting, specifically how to ensure its value is incremental to the bottom line. We have a simple answer to that, of course: pay only for clicks that convert!
When we started our crusade on this topic, we were a lone voice....
We're Hiring!
We recently moved into a spacious loft in downtown Burlingame, CA, and are looking to grow our team.
We’re looking for the best people out there in the following fields:
Software Engineering
Platform Sales
Technical Account Management
And just consider these additional perks that can be had by working at TellApart:
Engineering milestones named after, and celebrated with, delicious...
April 2010
5 posts
1 tag
Q & A with TellApart CEO Josh McFarland →
Josh authored a blog post on the digital media blog Adexchanger.com which nicely summarizes answers to some frequently asked questions:
http://www.adexchanger.com/platforms/tellapart/
Read through to learn more about our business model, our target market, and the revenue problems that we’re tackling on behalf of our clients.
-Dave (Head of Product Marketing, you’ll see me post here...
Internet Retailer covers our official launch
Internet Retailer magazine highlights our launch, including a great interview with Hayneedle CMO Ash ElDifrawi on the return on ad spend through TellApart’s platform vs. those of any other online display efforts.
http://www.internetretailer.com/ECTR/article.asp?id=34426
TechCrunch Interviews TellApart Founders
Last night TellApart co-founders Josh McFarland and Mark Ayzenshtat sat down with TechCrunch’s Michael Arrington to discuss our data platform, our technology and some of our client success stories.
The link to the full article can be found here.
And yes, it was a very small table :)
Stop Paying for Fraudulent View-Throughs
This article appeared on AdExchanger.com on April 13, 2010
Dear retargeting advertiser —
We all agree online advertising needs a more comprehensive metric than the click. But the view-through (or post-impression) conversion is not it — especially for your retargeting campaigns. In fact, if you’re being billed for view-through conversions from your current provider, you...
1 tag
Unveiling TellApart
Welcome to The Combine — the official TellApart blog. With the unveiling of our new website you’re probably wondering, what’s up with all the wheat?
When we were Entrepreneurs in Residence at Greylock Partners, we started working on a bunch of ideas which centered around big data problems. But, as is true with most data sets, the size of the corpus alone is not what’s...